As owners of five of Dubrovnik’s leading hotels, the Adriatic Luxury Hotels group provide a luxurious home from home for many people visiting the City. 2013 sees them launch a new advertising campaign reflecting the kind of stay that many of their discerning guests can enjoy when in Dubrovnik.
Teaming up with Croatian photographer Marko Todorovic (Live View Photo Studio), the company developed the campaign in-house, inspired by the ‘unique beauty of the destination…known as the pearl of the Adriatic’. According to the company the goal of the new ad campaign is to position Dubrovnik as a ”luxury travel destination while hotels of ALH make the perfect choice of accommodation…By communicating through beautiful photographs in a larger format while extending ALH’s group-wide promise of a highly personalised, luxury travel experience…provoking today’s lifestyle-oriented traveller to explore a hotel or destination’s hidden gems.”
Those who are already familiar with Dubrovnik and its buildings will recognise key elements in the campaign; famous parts of the Old Town, unique seaside locations of ALH hotels, the lush gardens of Villa Sheherezade and the private beach of Hotel Excelsior.
As a part of the campaign, ALH has also re-designed their website. Sleek and engaging the new www.alh.hr will offer content that extends beyond basic hotel information, as well as a strong presence on social media channels.
Take a look at the new branding in our photo gallery.