Lonely Planet China, one of the most famous versions of this popular travel guide publisher, is celebrating its 10th anniversary on the Chinese market this year. On this occasion they have created a special edition for August in printed and digital form, in which Croatia – together with France, Italy, Great Britain, Thailand, Mauritius and Scandinavian countries – is included in the list of the world’s most attractive tourist destinations.
The special edition also contains a small urban guide through Dubrovnik, the author of which is the multi-award-winning journalist Si Ma Yan, specialized in creative travel and lifestyle topics and who is also known as a great lover of our country.
‘Dubrovnik has been an attractive destination for many tourists for many years, and the publication of a guide about Dubrovnik in the Chinese Lonely Planet is an excellent promotion of Croatia and the Pearl of the Adriatic on the Chinese market. Also, Dubrovnik has always been a must-visit destination for Chinese tourists, and it’s really a big deal that this magazine, which has an audience of several million people, included us in celebrating its important anniversary. In less than a month, two key Chinese travel magazines, Lonely Planet China and National Geographic China, published wonderful reports about Croatia, which gives our country additional visibility on the large Chinese market,’ said Franka Gulin, director of the HTZ Representative Office in China.
In March 2021, Zagreb also had its own mini guide in Lonely Planet. The specialty of urban guides of this type is that journalists write reports from their own trips, sharing their own recommendations and experiences with readers.