One of our advantages is continental –Mediterranean position which enables the production of top quality medicinal herbs and organic food.
The Mediterranean side imposes the need for contact with the whole Mediterranean and therefore, in 2004, we organized this fair as the first Mediterranean Fair of Healthy Food and Medicinal Herbs. Although this Mediterranean accent contains only a part of our country’s space, our goal is to attract producers from all over Croatia and neighboring countries and this is being realized over the time.We expect active participation of Ministry of Economy, Labor and Entrepreneurship, Ministry of Agriculture, Fisheries and Rural Development, Ministry of Tourism, Croatian National Tourist Board, Croatian Chamber of Economy, Croatian Chamber of Trades and Crafts, Dubrovnik–Neretva County and City of Dubrovnik, as well as a number of eminent scientists and reputable of healthy food and herbs producers, who have already confirmed their attendance.
Orientation of the fair is aimed at raising consciousness of healthy food, ecological standards, sustainable development, and balance between the nature, economy and people. This is to be achieved through education in lectures, workshops, round tables and scientific congress meetings. To promote higher quality of exhibitors’ presentations and ecological products, we have established rewards for the best presentation, the best product, the best herbal product, and contribution for promotion of eco–economy in Croatia.
Therefore, organizers are interested and they put great efforts in activities aimed to promote sustainable development and healthy way of living by using ecologically acceptable products, and in affirmation of Dubrovnik and Dubrovnik–Neretva County in that direction.