Dubrovnik is the Most Instagrammable Destination in Europe

Big 7 Media creates highly shareable content across three channels – Big 7 Travel, Big 7 Hotels and Big 7 Food – for a mobile-first, millennial audience, and their research has been featured in over 500 global media outlets, including Lonely Planet, Vogue, Business Insider and The Daily Mail. Now, Big 7 Travel announced official ‘Instagrammable’ ranking of European places, 50 most instagrammable destinations in Europe, with Dubrovnik being No.1!

Fact: people are obsessed with Instagram when they head off on their holidays – always trying to outdo each other with their snaps. If you can’t beat ’em, join ’em, right? With that in mind, global travel site Big 7 Travel (part of Big 7 Media) has put together the official list of the ‘Europe’s Most Instagrammable Places 2019’, they wrote in the press release.

The final results are ranked in order of their visual allure and popularity on social media – Big 7 Travel also includes the seven best spots to visit in each destination for a guaranteed amazing Instagram photo.

How did Big 7 Travel choose the winners? Via a comprehensive scoring system that analysed the amount of hashtags per destination, survey results of Big 7 Media’s 1.5 million audience, and votes cast by a panel of travel experts.

These are the places where you’ll find sweeping stretches of coastline, historical monuments, kitsch cocktail bars and more street art than you can possibly imagine.


1. Dubrovnik, Croatia
2. Iceland
3. Scottish Highlands, Scotland
4. Budapest, Hungary
5. The Cotswolds, England
6. Kerry, Ireland
7. Malta
8. Cote D’Azure, France
9. Kiev, Ukraine
10. Vienna, Austria

Cities who made it into the Top 20 include Bruges in Belgium, with Italy’s Tuscany region also receiving high scores, thanks to its lush scenery and quaint towns. Other Instagrammable places in the Top 50 to add to your ‘must-visit’ include Lisbon and the Lake District, England.

● For the full list of the 50 most Instagrammable destinations please see here.

Instagram shows no sign of slowing down as a key driver in travel trends:

67% of people surveyed by Big 7 Media said they have visited a new destination after seeing it on Instagram, while 61% of people have booked a specific hotel after seeing it on their Instagram feed.

While printed guidebooks still have their uses, more and more tourists are using only Instagram for travel recommendations – 33% of people surveyed say they research their upcoming holiday destination via their Instagram feed.

With 77% of people surveyed taking 2-5 holidays a year (including weekend breaks), the most popular travel content on social media are Bucket List experiences and luxury hotels.

Photo by ZP for